Amazon announces Kindle ebook lending service

From eReader Review HQ News:

In an effort to keep up with Barnes & Noble's LendMe service, Amazon have recently commenced their own lending service. Amazon say:

"Eligible Kindle books can be loaned once for a period of 14 days. The borrower does not need to own a Kindle -- Kindle books can also be read using our free Kindle reading applications for PC, Mac, iPad, iPhone, BlackBerry, and Android devices. Not all books are lendable -- it is up to the publisher or rights holder to determine which titles are eligible for lending. The lender will not be able to read the book during the loan period."

Whether a not a book is enabled for lending is visible on the Product Details of each book - see image below.

Setting it up is a cinch but if you're stuck you can find full instruction here.

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